World Breastfeeding Week

KISSBOBO is committed to supporting and participating in World Breastfeeding Week. According to statistics from the World Health Organization, less than half of infants under six months old are exclusively breastfed globally. To promote awareness and practice of breastfeeding, we are launching this initiative in line with the theme of World Breastfeeding Week 2024. Our goal is to help and encourage more mothers to successfully breastfeed.

About the Activity

We encourage mothers to share their breastfeeding stories and experiences to inspire other families and communities. You can send your stories, photos, or videos to KISSBOBO via email.

  • Photos: At least two images, which can be real scenes of breastfeeding, moments of mother-infant interaction, or other visual expressions related to breastfeeding.
  • Videos: Content can include sharing breastfeeding experiences, demonstrating or experiencing KISSBOBO products, or discussing the importance of breastfeeding.
  • Stories: Can cover the challenges and benefits of breastfeeding, personal experiences or insights, and support and encouragement for breastfeeding.
  • Choose one type of submission (or combine multiple types for a better chance to win!).

Send your stories, photos, or videos to our email:

Submission Period: July 1 - July 31

Winner Announcement: August 4 - August 7

First Prize (1 winner): GLE10 Breast Pump
Second Prize (1 winner): 1508Pro Breast Pump
Third Prize (2 winners): 1508 Breast Pump
Fourth Prize (5 winners): Nursing Pads and Milk Storage Bags
Consolation Prize (20 winners): 50% Off Storewide Coupon

To support World Breastfeeding Week, KISSBOBO is offering you a 20% discount. Use the code ZKMOM20.

About World Breastfeeding Week


World Breastfeeding Week is a global advocacy campaign aimed at promoting and supporting the importance of breastfeeding and improving global breastfeeding rates. Held annually during the first week of August, it is jointly organized by the World Health Organization (WHO), the United Nations Children's Fund (UNICEF), and many national health departments and civil society partners.
Breastfeeding is widely recognized as one of the most effective ways to ensure child health and survival. However, globally, less than half of infants under six months old receive exclusive breastfeeding, highlighting the significance and necessity of World Breastfeeding Week.

World Breastfeeding Week

Themes Over the Years


Emphasized the critical importance of assisting mothers in breastfeeding within the first crucial hour after birth. Skin-to-skin contact and suckling stimulate the production of breast milk, including colostrum, often referred to as the baby's "first vaccine," rich in nutrients and antibodies.


Focused on supporting parents in the early stages of life and bonding with their children. This included advocating for a minimum of 18 weeks of paid maternity leave, along with paternity leave, to encourage equal sharing of childcare responsibilities. Additionally, mothers were advocated to have a conducive workplace for childcare.


Highlighted the balance between breastfeeding and work. Over 500 million working women lack basic maternity protection under national laws. Only 20% of countries require employers to provide paid breastfeeding or expressing breaks and related facilities for employees.


"Closing the Gap: Providing Breastfeeding Support for All." This campaign celebrates all types of breastfeeding mothers throughout the breastfeeding journey, while showcasing how families, societies, communities, and health workers support every breastfeeding mother.


Benefits and Challenges


  1. Nutrient-Rich: Breast milk contains an ideal balance of nutrients essential for infant growth and development, including proteins, fats, carbohydrates, vitamins, and minerals.
  2. Immune Protection: Rich in antibodies and immune factors, breast milk helps infants resist infections, reducing the occurrence of respiratory and gastrointestinal diseases.
  3. Promotes Healthy Development: Growth factors in breast milk contribute to the healthy development of organs and the brain in infants, potentially influencing cognitive development.
  4. Protects Maternal Health: Breastfeeding is associated with lower risks of breast cancer, ovarian cancer, type 2 diabetes, and cardiovascular diseases in mothers. It also aids in uterine contraction and postpartum recovery.


  1. Social and Cultural Pressure: In certain cultural and social contexts, breastfeeding may face prejudice or lack of societal support, leading many mothers to abandon or prematurely stop breastfeeding.
  2. Work and Life Pressure: Lack of support in workplaces and societal environments, such as no designated lactation rooms or absence of maternity leave policies, can make breastfeeding challenging in both professional and daily life settings.
  3. Education and Information Deficiency: Many families lack proper knowledge and training about breastfeeding, leading to improper feeding practices and early weaning.

KISSBOBO, with its commitment to supporting breastfeeding, actively participates in and supports various activities during World Breastfeeding Week. We strive to provide technical and product support for breastfeeding, aiming to enhance mothers' breastfeeding experiences.